Simone does the PR at 1001 Production House
Working on this film is like working from deadline to deadline. First there was the creating of the press kit (you know all about that one). Then there was the sending this kit to the distributors (told you about this as well). Together with the kit I had to tell them something about the film. And the same with the beginning of each blog I write for DIS I was searching for an opening. ‘Hi there’ is a little too informal, but ‘L.S.’ is way too formal. So after a lot of thought I ended up with: ‘Dear Sir/Madame’ in the cases where I couldn’t find a person to write to. Trying to make them enthusiastic for the project is not that difficult but searching for the right words can be. You know the feeling that you know what you want to say but just can’t find the words to say it? Or can’t find the right tone of voice? I didn’t want to sound too desperate, not too friendly, but not too distant either. So writing 500 words in 4 hours is totally normal in that state of mind.
After rewriting the letter five different times I couldn’t see straight anymore and called it a day. The next morning I was pretty impressed with what I wrote and without thinking emailed it to like 15 different distributors. The big waiting game began. Within 10 minutes I got three replies. A little scared to open them I clicked on one without opening my eyes. First a little formal ‘Dear Simone, thanks for your email’. But my eyes scrolled trough the text and found the words: ‘we want to see more’. This happened in all three replies. So good news; they didn’t hate it right away. The actually want to see the rough cut. They want to see what I was so passionately talking about.
With the distributors enthusiastic and the press kit being done and all, the next deadline is coming up. We have to start a PR and media campaign. But after that one there will be hundreds of other deadlines before we achieved all of our Dance Iranian Style aspirations. World domination!